Research. Design. Implement. Measure.

Bloom is a boutique consulting practise committed to quality, clarity and impact for small & medium-size business, not-for-profit & professionals.

"It's all about influencing the influencers: corporate leadership, community leaders, media, lobby groups, government and stakeholders. Bloom can facilitate these relationships; garner valued advocacy and change perception."

- Clare McWilliams, Principal and Founder

Intellectual Capital. Strategic Insight. Creativity.

Bloom is responsible for enhancing the planning, execution and measurement of client projects and tactics through sound management and coordination. Bloom defines real opportunities, identifies strengths, anticipates challenges and creates innovative programs to shift perceptions and get results.

Industries Served:
Transportation
Telecommunications
Healthcare
Conventional energy
Alternative energy
Military

Quality. Clarity. Impact.

Clare McWilliams, Bloom's Principal & Founder, brings a decade of proven experience to helping you grow your business garden. She has a knack for taking a business or personality to that coveted next level, through expansive planning and positioning, creative vision and seamless execution. Clare knows what she knows, and well. What she doesn't, she'll leverage from the best. This has enabled Bloom to support some of Canada's leading energy producers, health initiatives and land developers to date.

Preceding the inception of Bloom, Clare held influential positions in corporate, agency, government and not-for-profit organizations in Canada and abroad. She is an entrepreneur to the core, driven by a well-framed story, clever messaging and solid results.

Media Relations

Keeping media informed is critical to your business in times of success or crisis. Acting as information brokers and influencers of public opinion, the media also provides the perception of third-party credibility in an increasingly sceptical marketplace.

Bloom’s clients have been profiled in prominent local, national and international magazines, radio, television, print and online news sources. A sampling of these sources include Bloomberg, Reuters, Canadian Press, CNBC, BNN, CTV, CBC, Global, Globe and Mail, Canadian Business, National Post, Financial Post, AVENUE Magazine and Canadian Living.

Marketing Communications

Bloom tactfully develops a communications strategy to connect your business to the market place. Through market research & analysis, branding, graphic design, advertising, packaging, promotion, publicity, direct marketing, sponsorship and sales, Bloom generates demand around your product or service.

Issues Management

Don't let unexpected issues undo the positive relationships that sustain your business. From health care to environmental concerns, Bloom will equip you to identify and respond to issues in a timely and appropriate manner.

Bloom’s aim is to anticipate critical issues and execute communications programs that shape public perception. Drawing on a wealth of industry experience and sector-based expertise, Bloom will prepare you to respond to potential challenges or select platforms that enhance your visibility.

Corporate Communications

Where marketing communications focuses on an organization’s products and services, corporate communications focuses on the organization itself – how it communicates to internal and external audiences. Corporate communications serves as the liaison between an organization and its publics to build corporate value with employees, stakeholders, stockholders, clients or donors. Bloom will help you share your unique story.

 

Coming soon!

Bloom Communications Consulting

The traditional landscape of PR and Communications is changing. Technology and its ensuing social media movement is an essential vehicle to access your audiences - and maintain a competitive edge.

Allow Bloom to keep you relevant, on point and ever growing. Simply put, Bloom... and grow.

60 Royal Oak Plaza NW, Suite 138
Calgary, AB   T3G 0A7
p. (403) 809 2826
f. (403) 210 1631
e. info@bloomandgrow.ca